In 2024, Kendrick Lamar stands prominently in the hip-hop scene, cementing his status as a leading figure. His powerful diss track, "Not Like Us," has not only topped charts but also stirred significant conversation across the industry. This track, alongside other strategic moves, has positioned Kendrick at the forefront of rap culture this year.

A Year of Strategic Moves
Kendrick's 2024 has been marked by strategic collaborations and releases, which have significantly shaped his year. One of the standout moments was his feature on Future and Metro Boomin's track "Like That." This collaboration was highly anticipated, and Kendrick's verse did not disappoint, subtly fueling his ongoing rivalry with Drake. Such calculated releases have defined his presence in the music world, ensuring that his influence remains strong and unwavering.
- Key collaboration: "Like That" with Future and Metro Boomin
- Notable achievements: Viral social media presence and critical acclaim
- Impact: Cementing Kendrick's role as a major player in 2024's hip-hop scene
The Rivalry Intensifies
The longstanding rivalry between Kendrick Lamar and Drake intensified in 2024, reaching new heights of tension and creativity. This year saw the exchange of diss tracks between the two, captivating the hip-hop community and engaging fans in spirited debates. Kendrick's tracks often address industry politics and personal challenges, making them more than mere feuds, but profound commentaries on the hip-hop landscape. The back-and-forth has not only showcased their lyrical prowess but has also had a lasting impact on both artists' careers and their audiences.
"Not Like Us": Defining a Moment in Hip-Hop
"Not Like Us" emerged as a defining track of 2024, both for its chart success and cultural resonance. The song's biting lyrics and direct references to Kendrick's rivalries have made it a pivotal moment in his career. Debuting at number one on the Billboard Hot 100, it reinforced Kendrick's ability to dominate the music scene despite ongoing controversies.
The music video for "Not Like Us" added a visual narrative to the track's storytelling, using symbolism to highlight Kendrick's roots and his conflict with Drake. Scenes shot in Compton, featuring family and local icons, bring depth to the story, while the symbolic destruction of an OVO-themed piñata offers a bold, visual commentary on the feud. This combination of lyrical and visual artistry has cemented "Not Like Us" as a significant cultural artifact in the hip-hop genre.
How You Can Invest In Kendrick Lamar's Music Catalog
Kendrick Lamar fans can get started with music royalty investing, earning passive income from some of his biggest songs on Royalty Exchange. On Royalty Exchange you can sign up as an investor and search through thousands of music catalog listings that include producer and songwriter royalties to some of the biggest songs of the past few decades. Discover why song royalties are one of the best investments to grow your wealth in 2024 and download the free Ultimate Guide To Music Royalties to learn everything you need to know about investing in royalties.
Take this catalog featuring songs by Kendrick Lamar for instance. The investor acquired this catalog for $162,000 and has collected $177,425 in royalties over 5 years, achieving an impressive total yield of 110.6% so far! This investor can continue to hold and generate passive income on these songs for as long as they want to or even sell it back to another buyer if they receive an offer they don't want to pass up. Song royalty acquisitions can be extremely lucrative investments as you can see from this example. Song royalties by legendary artists like Kendrick Lamar are a collector's item as well. Just as people collect sports cards, artifacts, and other items, owning a piece of music history is priceless.
This live listing featuring songs by Kendrick Lamar is now available for investment. This catalog has earned $2,465 over the past 12 months and is currently valued at $23,394. Sign up today and place your bid before another investor secures this exciting asset for their portfolio. Also check out hundreds of other exciting assets that are some of the best royalties to invest in.