What Makes Great Brand Partnerships | The Music Development Agency

Feb 17, 2018

Marketers, planning a consumer-targeted branding campaign usually includes a way to incorporate numerous senses. Designers choose colors and patterns that are the most appealing or trending for the season. Engineers determine how the product will feel to the buyer. Test kitchens perfect tastes and smells. As for the sense of hearing, naturally marketers consider brand partnerships with musical artists.

Read More from The Music Development Agency Blog, a fast-growing resource for the music community to learn, share, inform and be informed about topics relevant to today's music scene.