It's often been said that YouTube doesn't value artists. The platform has built itself on the DMCA Safe Harbor provisions and pays one of the lowest streaming rates in music. But that doesn't mean it can't still be a useful tool.
This week, Austin Post continues to make waves with his song "Rockstar," due in part to a clever YouTube 'hack' by Republic Records. The label uploaded the track to Youtube on September 21st, except it wasn't the full track. What they uploaded was a 3 minute 38 second loop of the chorus. The thing is, even though you cannot hear "Rockstar" in its entirety, each play still counts towards its ranking on the Billboard Hot 100 and other industry metrics.
Due in part to this play for better monetization, (If you want to hear the full track, you have to use another service which pays the rights-holders more favorably) Austin Post continues his ascent through the ranks of todays Hot Hitmakers, coming in at No. 4 this week.
Recognizing the songwriters behind the biggest hits of the week